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BBS MARKETING AND GLOBAL CULTURES
- Qualification
- Bachelor Of Business Studies Degree
- CAO Points
- 400
- CAO/MU Apply code
- MH404
- Award Type and NFQ level
- Undergraduate Degree (8)
- Study Mode
- Full time
- Closing Date
- 01 July 2025
Overview
Degree Overview
>If you are fascinated by business in the complex and diverse world around us, then this is the degree for you!
>An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community. Business needs graduates who can both understand the fundamentals of how to create value for customers and also how to translate them into solutions and services that fit the needs of diverse cultures.
>Students on this degree can choose from one of three Business subjects (Management, Marketing or International Business) which they can combine with an array of Global Cultures modules, covering topics such as exploring cultures in global contexts, urbanisation, science and technology in society, security, consumption and sustainability, and user experience and service innovation.
>The optional work placement/study abroad will enable you to apply theory in practice, significantly improving employability upon graduation.
>Combine insights from Ireland's youngest and most dynamic School of Business and from the only Anthropology Department in the Republic of Ireland. Our faculty are a blend of international and local industry experts and academics, who bring profound insights into the practicality and complexity of both Business and Global Cultures.
>There is a possible transfer option to this degree in second year for students who have completed the first year of the Bachelor of Arts degree (MH101) taking Business and Anthropology. See BA Degree for details.
Course structure
Duration: 3 years (BBS) or 4 years (BBA)
1st year
You will take 30 credits of the business subject of your choice. This will provide you with a foundational knowledge of your business subject. You will also take 30 Global Cultures credits to develop inter-cultural skills through an understanding of human diversity and difference.
2nd year
Second year is about learning the functional capabilities of your business subject, including some optional choices. You will also learn how to systematically observe, interpret and describe the world around you.
Optional additional year
Some students may choose to complete a work placement or study abroad year between 2nd and final year and graduate after the 4th year. (*The University will support you in the search for a placement job; however, the process is competitive).
Final year
In your business subject this is the year in which you will develop your understanding of the strategic aspects of running a business or service, as well as advanced skills in your chosen subject. This will be complemented by studying the transnational flows and mobilities of culture, ideas, media, technology, and finance, which impact on people’s lives.
Possible transfer option from Bachelor of Arts degree MH101.
Disclaimer
The modules below are indicative of the content associated with this course of study.
The modules are subject to change as the curriculum is revised and reviewed annually.
After Undergraduation
After Graduation
>A combination of excellent skills in both business and global cultures means that you are highly employable in all sectors of business and many international organisations. Graduates typically join large multinational employers in graduate programmes, public service, or in small and medium sized organisations where you are able to work on contributing to the growth of businesses domestically and on the international stage.
>This degree qualifies graduates for a wide range of postgraduate degrees that are offered by the School of Business and in the Department of Anthropology.
Visit the websites linked below for more information about postgraduate options.
Entry Requirements
Leaving Certificate applicants are required to present (as a minimum): 2H5 and 4O6/H7, O6/H7 in Irish, English and O4/H7 Mathematics.
This table displays the requirements for Leaving Certificate applicants.
|
Subject |
Required |
Ordinary Level Grade |
Higher Level Grade |
|---|---|---|---|
Irish |
Yes |
O6 |
H7 |
English |
Yes |
O6 |
H7 |
Language |
No |
N/A |
N/A |
Mathematics |
Yes |
O4 |
H7 |
Science |
No |
N/A |
N/A |
* This course requires 3 additional subjects.
How to apply
APPLY TO THE CAO - WWW.CAO.IE
The application process depends on the type of applicant you are. Click here for all information about how to apply.
Categories of applicant:
- School-leavers (Leaving Certificate students)
- Mature students (23 years or older by 1st January in the year of entry to the University/part-time degrees the mature age is 21)
- EU/EFTA/UK students
- International students (outside the EU)
- QQI (Further Education) students
- Transferring students
- Deferring students